Brief

Paul Idzik, Barclays' ex chief operating officer and newly appointed CEO of DTZ contacted Digital White and asked us to design some marketing material for their Bid team. The Bid teams were involved in High Profile meeting and trying to secure billion pound contracts, so they felt they wanted high end marketing collateral which was different and a step up from their day to day material.

Challenges

• Working with many stakeholder (Bid team, CEO, Marketing)

• Creating custom content for the Bid team

• High profile material

Outcome

Digital White alongside Wendy Frampton worked together to define the brand strategy and the new DTZ tag line “Bringing you the Power of One”.

We then proceeded to design the new brochure and we decided to use HDR photography and several different photographers to produce a stunning set of photos covering all their operating markets and all the famous building they have been involved.

We produced alongside the brochure a distinctive 3D video packaged inside a custom made USB key which was then placed inside the final page. We finally commissioned 2 illustrations to famous city illustrator Chris Dent and use them to wrap up the key.

Paul Idzik was very happy with the final material and gave us the opportunity to deliver for the Royal Courts of Justice.

UX & UI